Own, organize and operate your community your way. At some point, you will wonder why you left such a core part of your business to generic social media sites.
The Problem
If you answer YES to any of these questions, it's time to confront the hard truth about your community. Leaving it to generic social media companies leaves your organization vulnerable and without control.
Fortunately, taking back control is fast and easy.
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The Solution
OwnTheCrowd is a hosted platform that gives you full ownership, organization and control.
Watch the walkthrough — let Michael Kranitz walk you through the platform’s features one by one.
OwnTheCrowd runs on your domain, under your brand and with your media on your AWS servers.
Set up quickly and run your own show. Make changes day or night. You control your community.
All content is cataloged under a universal taxonomy that you create. Users can find everything quickly.
The iOS/Android app keeps your community right on your members' devices.
Sentiment sliders on discussion posts give nuanced feedback to improve content quality.
Advice, story, standard and poll posts let your members exchange just the kind of information they need.
Video master course area lets industry-leading contributors unleash their knowledge & experience.
The event section lets people locate the events they care about and get notices when posted.
Experts can be given editorial status to publish full articles on topics that require more than a simple post.
Why Change?
Generic social media sites are there for themselves, not you or your organization. If you are committed to maintaining or growing your community, take back control.
Pure Community
How much more distraction do we really need online? Your community on OTC is just that — only your community and it is free from the noise your members experience on generic social media sites.
“You have this really interesting countermovement backwards into these much smaller and much more hyper-specific communities.”
“Fortunately, the original small community ethos of the early Internet seems to be mounting a comeback.”
Use Cases
If your organization benefits from engagement year around, organizing and reclaiming your community is your path to the future.
Members are core to your organization. How can you let any other entity control your community and the content it creates?
Agencies can organize and curate discoverable content in a social setting that forums, wikis and FAQ's simply cannot duplicate.
Enthusiast communities get broken apart on Facebook because anyone can start another group. Communities that assemble in one place serve everyone better.
Any community that cares about collecting and organizing its content in a social environment will love Own The Crowd.
The Features
We cannot even begin to list all of the features here, but we will show off some cool ones.
Undiscoverable knowledge is useless. Every contribution to your community gets cataloged according to a taxonomy you create. Your organization will own and control an enduring repository of knowledge and wisdom. Imagine how your members feel watching their contributions evaporate soon after they are posted on generic social media sites.
Our community platform runs as if you created it. Not only do you get a geographically EXCLUSIVE right to your industry segment, you also get your own domain name and branding. It’s your community; we are just here to power it for you. The community is fully customizable to include just the features you need. If you are international, relax — we translate.
Our polls allow complete freedom in posing answers. Add images and allow comments (or not). Members love to vote on polls and the data provides insight to your organization.
Hosted on any URL you own, your community will have your branding and colors. In addition, all media posted on your site gets stored on your AWS servers. You own and control it. You own and control all of your data as well.
Imagine a community in which posts, articles, stories, master courses, market listings and events are all organized according to the topics, services, products and ideas that are indemic to your industry or interest.
Groups on generic social media sites are fine...until there are dozens covering all or parts of what the others cover. Consolidating your community in one home gives them power and access to the people they want to talk to. Users of Linked, especially, understand just how annoying it is to get solicitations EVERY DAY for irrelevant services. With a pure community, this burden almost disappears completely.
Assign editorial privileges to your writers and influencers. Using the self-serve console, they can contribute detailed stories with formatted text, tables, photos and videos. This is the type of content that your members will use -- because they can easily find it.
You can grant editorial privileges to certain users, who can create multi-video courses. Courses are cataloged according to a taxonomy that you create.
Members can contribute and catalog files. As your repository builds, your members can take comfort in knowing that a file they need is a couple of clicks away.
The event area allows your members to post events and catalog them under three different taxonomies (e.g. type, nature and sanction). You can change the filters to suit the types of events your community is interest in.
Whether it is products, services or job listings, your marketplace will connect members who want to offer and accept. Listings are all cataloged according to a custom taxonomy that you create.
In both the market and event areas, users can register to receive notifications when an event or market listing is posted that matches their requirements. This connects members with activities and market offerings instantly.
Community leaders earn their status by producing high quality content. Our rank and point system allows you to set the standards and even offer a catalog of prizes for members who ring up high point totals.
Our prize system lets your prize manager create prizes and assign management duties to other users who can handle redemptions (like the sponsors of those prizes).
The point system you create will also leverage the sentiments users earn on their posts. Rather than mindless LIKES, the system polls nuanced reactions using a sentiment rubric you design.
Why is it ok to allow Facebook or LinkedIn to generate revenue from the activity generated by your community? Using Own The Crowd puts those coins back in your pocket. Easily connect your Stripe account and begin selling advertising credits. That's just one way.
Large top banners and eye-catching side banners will give sponsors, patrons and advertisers lots of presence on your site. You can rotate display ads by site area and within each site area giving you lots of revenue opportunity.
Users can purchase credits at rates that you set. They can redeem these credits for sponsored post insertions into the site feed. It's no-risk, automated revenue generation 24x7.
Case Studies
OwnTheCrowd is a hosted platform that gives you full ownership, organization and control
Scale Heli Pilot is a community of radio control hobbyists who love to share, discuss, learn and enjoy everything about scale radio control helicopters.
Go to ScaleHeliPilot.com
Soon to be live, Planner Nation will allow event planners worldwide to assemble and exchange ideas, content and wisdom in a central community.
Go to Planner Nation
If your not ready to talk to a live sales person you can watch a video demo.
